According to a study conducted by DentaVox, about 86 percent of patients checked online reviews before choosing their last dentist. Online reviews play a massive role in the success of a dental office—and that’s just the beginning. Including digital initiatives in your marketing strategy is not only a great way to expand your brand, but it can also help you find new customers and differentiate your services from the competition.
On the other hand, failing to use digital methods in your marketing could cause your business to suffer. If you’ve stopped bringing in as many patients as you once did, it could be because you’re stuck using outdated advertising and messaging. People aren’t using the radio or phone books to find local businesses anymore—they’re using the internet. To help your practice stand out in the competitive dental industry, you need to adapt your marketing efforts. Keep reading to learn about three ways digital marketing can benefit your dental office.
One of the most important determinants of brand success is customer retention and loyalty, including a dental office’s ability to keep patients coming back. In fact, the Pareto Principle asserts that 80 percent of your profits can come from just 20 percent of customers. Not only can studying the top 20 percent of your customers help you identify and target similar people in your marketing efforts, but it can also help you drive more sales due to positive reviews and testimonials.
Improve Brand Recognition and Loyalty
Digital marketing can help you improve brand awareness because it gives you the ability to reach a target audience cost-effectively and measurably, interact more directly with potential patients, and hyper-personalize your messaging. Your customers are online, so meet them there. It will help you build a closer relationship with them and share why you care about providing the treatment they need for obstructive sleep apnea (OSA) and other dental, sleep, and airway concerns.
Improve Your Search Ranking
Just as online reviews are necessary for a dental office to find new patients and continue to grow, Google search rankings can similarly help potential patients find your practice more efficiently. Search engine optimization (SEO) includes several tools and techniques that help your website rank higher in search engine results. It is an organic and effective way to help your brand rank more highly in search and stand out from your competitors.
If you’re interested in using SEO to boost your search rankings, consider the following tips:
- Start by creating a website that looks great.
- Research trending keywords, such as dentists, sleep, airway, and OSA, and plan what you want to use in your content.
- Develop original, keyword-optimized content.
- Build out your practice information on Google Maps and other popular local citation sites, such as ZocDoc and Yelp.
- Show Google and potential patients you’re trustworthy by expanding your patient reviews on Google, Facebook, Yelp, etc., and include the best reviews on your website.
SEO is integral to any digital marketing strategy, allowing you to bring more traffic to your dental practice with online platforms. Not only do most patients use search results to find their next dentist, but more dental offices are using SEO, making this practice more competitive and essential to growing your practice.
Provide Care to More Patients in Need
Successful marketing for your practice means identifying your ideal patient base. Because digital marketing can help you identify leads and reach them with direct messaging, it will help you provide care to more people in need. One of the best things about digital marketing is that you can easily measure your success, as it allows you to see what pages are most popular on your blog, social media accounts, and website. In response, you can adjust accordingly and craft content that speaks directly to your patients.
With specific and tailored marketing efforts delivered to the social channels that your target audience sees most often, you can identify and bring in the customers that need your help most. It can even help you foster a more positive patient experience as it gives you direct insight into what your patients expect from your practice and how to tailor your services. Isn’t that precisely what the dental industry is all about?
Like business owners in any other industry, dentists can benefit from expanding their digital marketing efforts. Not only can digital marketing help patients find your practice by providing them with the information they need right where they need it, but it can also help you direct efforts to your target audience, such as those patients concerned with OSA, sleep, and airway, and save time and money. As the internet continues to become consumers’ primary source of information, search engines will continue to expand, making the ability to compete in the online space more important than ever. With digital marketing for your dental office, you can improve brand awareness and loyalty, increase your search rankings, and provide excellent care to more patients in need.